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We make hundreds of wealthy
investors sit down, listen to
your opportunity for 2 hours
and get 40% of them to book
a 1:1 call with you.

Acquire qualified dream clients with our signature Private Briefing™ webinar and become the most trusted firm in your asset class.

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37 Consult on Google 4.9

A webinar is the fastest way to gain genuine trust in just one sessionIn a world of a thousand options, investors are overwhelmed with generic messages and AI characters. Emotions and value will always convert.

Present in front of hundreds of qualified investors onlineWe set up paid media campaigns that bring qualified investors into your webinar in the markets you choose, building a strong community over time. All done for you.

A long lasting, unique and self-financing strategyA recurring webinar that pays for itself the first time is one of the strongest digital marketing assets you can own.

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Case studies

Recom Real Estate

Samantha-Lydia Schengel, Managing Partner

Situation
Recom had spent AED 50,000 with another agency on leads that were not qualified.
Goal
Get highly qualified off-plan leads and fill their first webinar with them.
What we did
We came up with an entertainment concept for social media with industry humour, industry myths and drama, and built the campaign around it. That got webinar registrations for less than USD 30 each from highly qualified people in their target markets. Then we set up the whole after-sales follow-up, so everyone who registered and missed it live still saw the webinar in the replay.
650registered
400joined live
AED 150min sales from this webinar

The most efficient way to win new investors and build a community for the long term.

Dario Lapp
Dario Lapp, Founder, 37 Consult

Somebody who has never heard of you won't wire a six-figure sum because of an ad and a landing page, and to be honest neither would you.

They want to see who is behind the investment, hear the reasoning and ask their own questions first, which is exactly what no ad and no brochure can give them.

A webinar gives investors all of that in one session.

  • Get 2 hours of attention from an investor who would give an ad a few seconds, because a decision about a six-figure sum is never made impulsively.
  • Show your face and answer the hard questions live, because people only invest with people they have seen and heard.
  • Let the doubts that usually kill a deal in silence come out in the open, where you can answer them once in front of everyone.
  • Present once to a full room instead of sitting in dozens of first meetings and saying the same thing every single time.
  • Keep every investor who registered on your own list.
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What you can expect

The best investor quality you have ever seen

The lead quality from a perfectly executed webinar is unbeatable. No other strategy is producing hotter leads due to retention and emotional buy-in.

Priceless data and conversations

The data and Q&A session is one of the purest sources of customer sentiment you can get and sets the exact tone for the next webinar.

Everything is done for you

You just have to show up. Even the presentation is ready, because we give you the exact template of what is working.

InvestWebinars is a marketing service. We do not give investment advice and we do not sell or arrange investments. Every offer is made by our client, in their own name and under their own licence.

Six facts that show why a webinar is one of the highest-return digital marketing activities you can run

37 Consult has spent 11 years building campaigns for SMEs all over the world and has spent over 5m USD in paid marketing. One of the most successful industries was investment opportunities & real estate and now we are opening our doors for specific projects.

1.An intimate conversation at scale

Give investors the feeling of having a 1:1 conversation with you and your time stays exactly the same when two hundred of them attend at the same time, which no amount of 1-to-1 meetings can do for you.

2.An hour of attention you can't just buy

No other format can hold a cold investor for a full hour. Most paid advertising campaigns aim to grab attention for a few seconds and get their contact information.

3.No more calls with people who do not trust you

Investors arrive on the call already knowing you and your offer, because the usual objections were answered in the webinar. So the call is about their situation and their money.

1 2 3 4 5 6

4.Only qualified investors book a call

Someone who gives up 2 hours to watch you is serious, so your calls go to investors who already showed up instead of to everyone who once clicked on an ad.

5.We utilise the recording after your presentation

The replay and the clips from it go into your follow-up emails and your next campaigns.

6.Each webinar delivers valuable data to fill the next one

The questions investors ask in the Q&A show what they care about and what holds them back. We build the next webinar around that, and because you own the list of everyone who registered, it starts with investors who already know you.

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See what clients of 37 Consult say about working with us

InvestWebinars is a new service from an agency with 11 years of client results. The customers you see here refer to 37 Consult, which is the agency we are operating from.

See client results
Fiona Brown, Co-Founder at Browns & CoReza Alavi, Founder at RealPilatesMohammed Albatouty, CCO at Stryx SportsDaniel Zacher, Founder at Roofsealing.aeWahid Aziz, Founder at Tasjeel.aeSabine Karam, Founder at idiet.ae & healthbox

Dario and the team are incredible. The results of our campaigns are really good. We feel after 5 years in the business we've found our partners in the world of ads. Thank you!

Fiona Brownon Google
Dario Lapp

About 37 Consult

InvestWebinars is a service of 37 Consult, a performance marketing agency in Dubai. Founder Dario Lapp has worked in marketing for over 10 years, and the agency has supported 250+ businesses across real estate, logistics, industrial products and consumer brands.

We have sold investment products through webinars ourselves, Bitcoin mining hardware among them. Nobody offered the whole thing as a finished service, so we turned it into one for companies that raise capital from private investors.

The Private Briefing™ is the signature webinar we developed over the years at 37 Consult

Most investor webinars are a slide deck with a sales pitch at the end, and investors leave long before it comes. The Private Briefing™ starts with a story so investors stay until the end. Then you show them the numbers, and we use what we learn from every webinar for the next one.

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  1. 1.We target people with real money

    The campaigns go to people with a lot of money to invest, using the targeting technique we built in Dubai at 37 Consult.

  2. 2.A story that brings investors into the room

    We analyse the biggest player in your market and compare your competitors, and out of that we craft the story for your campaign, because drama is what makes humans watch.

  3. 3.The numbers are what you present

    In the webinar itself the story only plays a small part. You walk investors through the numbers of your opportunity with our presentation template.

  4. 4.Data is leading your future webinars

    Every session ends with a Q&A where investors tell you what they really think. That data organises the next webinar, and it goes on and on.

See if a webinar fits your investment

We look at your offer, who buys it and where those investors are, because a webinar only works when those three things fit together.

You leave the call knowing whether it is the right tool for you and roughly what it takes. And if it's not a fit we tell you on the call, instead of selling you something that will not fill your pipeline.

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Frequently asked questions

Do you sell the investment or advise investors?

No. We are a marketing agency and we have no licence to do either. You present the investment and you make the offer, in your own name and under your own licence, and we bring the audience, build the webinar and organise the follow-up.

How do you charge?

You pay a fixed fee for the project and your advertising budget on top. We never take a percentage of the capital you raise, because that would make us a broker, and it would also give us a reason to push investors into something that is wrong for them.

Do I have to present myself?

Yes, you or someone from your team. Investors want to see the people behind the investment instead of a hired presenter, and they notice the difference within minutes. We prepare you with the script, the slides and a rehearsal, and we run the tech on the day.

Which investments do you work with?

Real estate and off-plan property, funds, and hard assets such as mining hardware. We look at every offer before we take it on and we decline the ones we can't stand behind, because a webinar that fills up for the wrong offer hurts everyone who was in the room.

Which countries can you reach?

English-speaking investors in the markets where your offer may be promoted. The rules on advertising investments are different in every country. So we plan the campaign together with whoever handles compliance on your side, instead of finding out after the ads are live.

What happens to the investors who register?

They go onto your list, in your own systems, and they stay there. The list belongs to you, which is why the investors on it are the first ones invited to your next webinar.

Capital investments that are sold through webinars today

  • Off-plan and residential property

    Developers and brokers selling units to private buyers at home and abroad

  • Bitcoin mining hardware and hosting

    Machines and hosting contracts sold as a direct investment

  • Real estate funds and syndications

    Multifamily, self storage and commercial deals raised from private investors

  • Private credit and debt funds

    Fixed-income offers that need explaining before anyone commits

  • Private equity and venture funds

    Fund managers opening a new vehicle to qualified investors

  • Gold, silver and precious metals

    Physical metal and storage programmes for private buyers

  • Solar and renewable energy projects

    Direct stakes in plants, roofs and energy infrastructure

  • Oil and gas programmes

    Drilling and royalty programmes for accredited investors

  • Care homes and serviced property

    Operator-run property bought for the rental income

  • Company shares and crowdfunding rounds

    Growth companies raising from many investors at once

The team behind your webinar

  • Dario Lapp
    Dario Lapp Founder & Head of Marketing
  • Hamza Javed
    Hamza Javed Marketing & IT
  • Alina Hayat
    Alina Hayat Creative Director
  • Tina Kayat
    Tina Kayat Office & Client Management

We are based in Dubai

The 37 Consult office in Dubai

Find out if one webinar can fill your pipeline

Tell us what you sell and who should invest, and you'll hear on the call whether a webinar is the right tool for you or whether your budget is better spent somewhere else.

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